The Challenge
Client: Third Eye Wear
Services: brand strategy, social media marketing, graphic design, ecommerce , web design, photo, video
Our agency was approached earlier in the developmental process for Third Eye Wear's newly manufactured colour therapy glasses line to help bring their product to market. Our job was to establish creative marketing strategies and design the overall brand identity for their 2019 launch. As a new brand starting out barebones, we were tasked with defining the overall look and feel of the product, as well as, the presentation to the potential consumers on the online market.
The Approach
We started by conducting a full photo shoot of the glasses line, as well as individual video campaigns that feature and highlight the multiple colour lenses; presenting each with a different look and feel reflective of what the client discussed during the Discovery Session phase . We then ran that content across a social media marketing campaign, geo-targeted to direct demographics. We developed an ecommerce website for the client that they were able to access easily for future site updates, track lead generation, and take payment at checkout seamlessly.
